Past Projects

Selected Quantitative Projects

  • Red Green Tape - Yukon Economic Development (2021)

  • Buy Yukon - Yukon Chamber of Commerce (2021)

  • COVID-19 Impacts – Yukon Economic Development (2020)

  • XBorder Canada – Syndicated Study (2018 to date)

  • XBorder Mexico – Syndicated Study (2018 to date)

  • On-going Quarterly Poll of Yukoners (2000 – to date)

  • Data Analysis for Arctic Borderlands Wildlife Tracking (2010 – to date)

  • Yukon Protective Services – Emergency Medical Services (2010 – 2018)– Patient Audit online system

  • Roswell New Mexico International UFO Museum and Research Center (2008 to 2016)

  • Parks Canada Bear Creek Feasibility Study (2016)

  • Recreation and Parks Association Yukon Activity and Attitude Study (2016)

  • Southern Lakes Resort Road Improvements (2016)

  • Discovery Channel Gold Rush TV show visitor impact (2015) YG Economic Development/Research NW

  • Yukon Mining Industry Gap Analysis (2015) - YG Economic Development

  • Recreation Site Usage reports (2105) – City of Calgary/zinc research

  • YITIS Survey of Yukon IT businesses (2015)- YITITS

  • Ruidoso New Mexico Conversion Study (2014)

  • Cultural Industries Workers and Business Study (2014) – Yukon Economic Development

  • Yukon Visitor Tracking Program Exit Study (2012/13) - Yukon Tourism & Culture

  • Yukon Chamber of Mines Attitude Study (2014) – Yukon Chamber of Mines

  • Northern Food services (2014) – Health Canada

  • Northern Electrical usage (2014) – HydroQuebec

  • Design/white paper on alternative/innovative Visitor Study Models (2011) Yukon Tourism & Culture

  • EQ segmentation transition report (2012) Yukon Tourism & Culture

  • Numerous opinion surveys for YTG (2000 – 2014) (Policy, Mining, Lands Branch, Economic Development, Government Services, Environment, Tourism, WCHSB)

  • On-going tracking of Eastern Canadian travel to New England (2013-2014)

  • Spaceport America, Tourism Plan (2010-11)

  • UAL labour market study for First Nation trades (2009)

  • Nunavut Tourism Conversion Study and Inquirer System (2008, 2009, 2010)

  • Yukon Tourism Advertising Conversion study (2001-2014)

  • Canadian Parks and Wilderness Association (CPAWS) (2009 - 2012)

  • New Hampshire Ad tracking Study (2012-2013)

  • Project director on Outbound Canada (an annual tracking study of Canadian travel, in partnership with Conference Board of Canada’s Canadian Tourism Research Institute) (2001 - 2002)

More Quantitative Studies

  • Yukon Mine Training Association (2009)

  • Recreation and Parks Association of the Yukon (RPAY), (2008, 2009)

  • Various Education/Teacher Studies – for Yukon, and NWT (2007, 2008)

  • Environment Yukon Climate Change Attitudes (2007, 2008, 2009)

  • Hydro-Quebec Nunavik Household Study (2008)

  • Canada Winter Games economic impact (2007)

  • Numerous custom studies for Northwestel (1999, 2004 – 2008)

  • Numerous studies for Parks Canada (2005 – 2008)

  • Indian and Northern Affairs Canada (INAC) Voices of the North (2006-7)

  • Nunavut Tourism Exit Study (2006 and 2008)

  • Alaska Visitor Exit Study (2006)

  • State of California Canada market study (2007)

  • CBC Yukon Election Poll – (Oct 2006)

  • Yukon Public Service Commission (2006)

  • NWT Tourism Branding Study 2006 –(partner with Outcrop NWT)

  • NWT Tourism Infrastructure Study 2006 (partner with Western Management Consultants)

  • Tourism Destination Planning Simulation Model (in progress)

  • Yukon Tourism Branding Project 2005

  • Advertising Conversion for Santa Fe New Mexico, 2004 and State of New Mexico (2004\5)

  • Klondike Trail product inventory (partner to Western Management Consultants) for Edmonton Airport.

  • Whitehorse General Hospital Employee Study (2000, 2002, 2004, 2005)

  • Created IMPACT – a syndicated study monitoring the impacts on travel after 9/11 (clients included Air Canada, Disney Canada, Las Vegas Convention and Visitors Bureau, plus others)

  • Segmentation Study for Parks Canada’s G-8 Summit Legacy Study, 2004

  • Yukon IT industry study for Yukon College, 2003

  • Yukon Tourism Education Council Labour Force study, 2003

  • Supplier for all research needs of the Yukon Air Access Study, 2003

  • Reanalysis of CTC industry travel show data - for Wilderness Tourism Association Yukon, 2002

  • Conducted the Rural Partnership – Agriculture Canada’s study of rural Yukoners priorities for 2001

Quantitative Projects Prior to Starting DataPath Systems

Prior to the founding of DataPath Systems: (selected projects)

  • Project Director: 1995/6 British Columbia Visitor Study. This $2 million study involved intercepting visitors at over 40 entry points into B.C.

  • Project Director: a national evaluation of Environmental Citizenship for Parks Canada

  • Developed and marketed a major syndicated tracking study on Canadian travel behavior. Successfully marketed to most major hotel chains and Canadian airlines

  • Project Director: segmentation of Californian travellers and on Northern Tier State Residents

  • Project Director: numerous segmentation and marketing research studies for Tourism Yukon

  • Project Director: Bow Valley Development Study, for the U. of Calgary and Parks Canada

  • Project Director: the Mexican Pleasure Travel Market Study on Mexican travel outside of Mexico

  • Consultant to Tourism Canada to improve and market their national traveller tracking study,

  • Contracted to CIC Research, Inc. for marketing and special analysis of USTTA’s In-Flight survey

  • Instrumental development of DKS&A’s DIRECTIONS, the largest syndicated travel study in the U.S.

  • Designed and supported the DKS&A hotel awareness and image study, a monthly syndicated study since 1987. Principal contact for three major hotel clients and sales.

  • Project Director: themepark design/land allocation for the Hershey Entertainment and Resort Company

Select Qualitative Projects

Online and In-person

  • Certificate Degree in focus group moderating from the RIVA Group.

  • Yukon Economic Development – Red Tape Study (2014)

  • Tourism Yukon Ad Testing (2013)

  • NorthWesTel Small Business Focus Groups (2010)

  • Partner with Cameron Strategies for focus group testing for 2002 Yukon Vacation Guide

  • Completed and managed 37 public consultations for the 1999 Yukon Tourism Strategy

  • Focus group tested and conducted one-on-one executive interviews on new programming concepts for HRDC

  • Focus group tested new brochures for Renewable Resources (Yukon Government)

  • Consultant to Tourism Yukon on the design and implementation of a Northern Tourism Partnership

  • Focus group moderator and project director for Tourism Yukon on VRC film testing

  • Focus group moderator and project director for Tourism Yukon’s Vacation Guide review

Qualitative Projects Prior to Starting DataPath Systems

Prior to the founding of DataPath Systems:

  • Focus group moderator and project director for Canadian North Airlines on travel to the Canada's North

  • Focus group moderator and director for Tourism Yukon on wilderness travel experiences and expectations

  • Focus group moderator and Project Director for two Hershey studies: Meeting planners using Western Pennsylvania, and internal management groups for land allocation and research needs

  • Co-lead industry workshops to develop data needs for Tourism Saskatchewan

  • Focus group Moderator and Project leader for the Baltimore - Washington International Airport Hotel. Meeting Planning issues

  • Analyst for Thrifty Rent-A-Car customer needs study, and Northwest Airlines Frequent Flier benefits

Has worked over twenty years on other numerous quantitative and qualitative research studies focused on all areas of the travel industry, as well as many other business and government organizations.