DataPath Systems History
DataPath
Systems is a full service market research company.
It is the only full service market research company in the Yukon.
Donna and Mike Larsen founded the company in May of 1998.
While Mike is a long time resident of the Yukon, Donna has
relocated from the U.S. and then Calgary before arriving in the Yukon in
1997. The philosophy of the
business is to produce top quality market research information by using
the state of the art in technology and training.
All forms of technology, such as CATI, email and the Internet are
used whenever appropriate, as well as traditional data collection methods
such as face-to-face interviewing, telephone interviews, internet surveys
or via conventional mail.
Donna
Larsen started DataPath Systems based on 14 years of experience in the
market research field. DataPath Systems quickly expanded to include a
field centre (CATI) operation located in Marsh Lake Yukon.
DataPath
Systems is capable of handling all levels of market research needs, from
data collection to data analysis, segmentation, planning and application
of the information.
Over
the past several years, DataPath Systems has completed numerous research
projects concentrating in advertising tracking and conversion studies.
By incorporating random telephone, re-contact telephone, and
re-contact email/web methodologies in projects, sample sizes have been
increased allowing for greater data analysis.
In addition, incorporating segmentation and predictive analysis in
the research projects has increased the relevance and action ability of the
data.
Major
Projects
Quantitative
Studies (selected projects)
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Indian and Northern Affairs Canada (INAC) Voices
of the North |
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Nunavut Tourism Exit Study |
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Alaska Visitor Exit Study |
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CBC Yukon Election Poll – Oct 2006 |
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Tourism Yukon Conversion Study 2006 |
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NWT Tourism Branding Study –(partner with Outcrop NWT) |
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NWT Tourism Infrastructure Study (partner with
Western Management Consultants) |
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Tourism Destination Planning Simulation Model (in progress) |
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Yukon Tourism
Branding Project 2005 |
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Yukon
Tourism Advertising Conversion study 2001, 2002, 2003, 2004
|
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Advertising
Conversion for Santa Fe New Mexico, 2004 |
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Advertising
Conversion for the State of New Mexico, 2005 |
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Klondike
Trail product inventory (partner to Western Management Consultants)
for Edmonton Airport. |
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Whitehorse
General Hospital Employee Study (2000, 2002, 2004, 2005)
|
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Created
IMPACT – a syndicated study monitoring the impacts on travel after
9/11 (clients included Air Canada, Disney Canada, Las Vegas Convention
and Visitors Bureau, plus others) |
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Segmentation
Study for Parks Canada’s G-8 Summit Legacy Study, 2004 |
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Yukon IT
industry study for Yukon College, 2003 |
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Yukon
Tourism Education Council Labour Force study, 2003
|
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Supplier
for all research needs of the Yukon Air Access Study, 2003 |
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Re-analysis
of CTC industry travel show data - for Wilderness Tourism Association
Yukon, 2002 |
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Conducted
the Rural Partnership – Agriculture Canada’s study of rural
Yukoners priorities for 2001 |
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Project
director on Outbound Canada (an annual tracking study of Canadian
travel, in partnership with Conference Board of Canada’s Canadian
Tourism Research Institute) |
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Lead data
collection supplier for several of D.K. Shifflet’s travel clients in
the U.S., and for Western Management Consultants on several event
economic impact measurement studies. |
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Co-planner
on KVA (Klondike Visitors Association) 1999 Marketing Plan |
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On-going
Quarterly Poll of Yukoners |
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Developer
and moderator for Tourism Yukon (Northern Tourism Partnership and
Marketing Council) |
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Questionnaire
design and reporting for TTRA International 1998 membership survey |
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Director
for 1999 NWTel High Volume customer survey. |
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Designed and conducted a major segmentation study
for the Yukon Wilderness Tourism Association.
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