DataPath Systems History

 DataPath Systems is a full service market research company.  It is the only full service market research company in the Yukon.  Donna and Mike Larsen founded the company in May of 1998.  While Mike is a long time resident of the Yukon, Donna has relocated from the U.S. and then Calgary before arriving in the Yukon in 1997.  The philosophy of the business is to produce top quality market research information by using the state of the art in technology and training.  All forms of technology, such as CATI, email and the Internet are used whenever appropriate, as well as traditional data collection methods such as face-to-face interviewing, telephone interviews, internet surveys or via conventional mail.

 Donna Larsen started DataPath Systems based on 14 years of experience in the market research field. DataPath Systems quickly expanded to include a field centre (CATI) operation located in Marsh Lake Yukon. 

 DataPath Systems is capable of handling all levels of market research needs, from data collection to data analysis, segmentation, planning and application of the information.

 Over the past several years, DataPath Systems has completed numerous research projects concentrating in advertising tracking and conversion studies.  By incorporating random telephone, re-contact telephone, and re-contact email/web methodologies in projects, sample sizes have been increased allowing for greater data analysis.  In addition, incorporating segmentation and predictive analysis in the research projects has increased the relevance and action ability of the data.

 Major Projects

Quantitative Studies (selected projects)

  Numerous opinion surveys for Yukon Government (2000 – 2010) (Policy, Mining, Lands Branch, Economic Development, Government Services, Environment, Tourism, WCHSB)
  On-going Quarterly Poll of Yukoners (2000 – Present)
  Yukon Tourism Advertising Conversion study (2001-2010)
  NWTel Small Business Focus groups (2010)
  On-Site Event Economic Impact Studies (Sourdough Rendezvous, Canmore ski and dog sled events, etc)
  CPAWS Peel Watershed survey (2009)
  Recreation, Parks Association Yukon segmentation study (2010)
  UAL labour market study for First Nation trades (2009)
  Nunavut Tourism Conversion Study and Inquirer System (2008, 2009, 2010)
  Canadian Parks and Wilderness Association (CPAWS) (2009)
  Yukon Mine Training Association (2009)
  Recreation and Parks Association of the Yukon (RPAY), (2008,  2009)
  Various Education/Teacher Studies – for Yukon, and NWT (2007, 2008)
  Environment Yukon Climate Change Attitudes (2007, 2008, 2009)
  Hydro-Quebec Nunavik Household Study (2008)
  Canada Winter Games economic impact (2007)
  Numerous custom studies for Northwestel (1999, 2004 – 2010)
  Numerous studies for Parks Canada (2005 – 2008)
  Indian and Northern Affairs Canada (INAC) Voices of the North
  Nunavut Tourism Exit Study
  Alaska Visitor Exit Study
  CBC Yukon Election Poll – Oct 2006
  Tourism Yukon Conversion Study 2006
  NWT Tourism Branding Study –(partner with Outcrop NWT)
  NWT Tourism Infrastructure Study (partner with Western Management Consultants)
  Tourism Destination Planning Simulation Model (in progress)
  Yukon Tourism Branding Project 2005
  Yukon Tourism Advertising Conversion study 2001, 2002, 2003, 2004
  Advertising Conversion for Santa Fe New Mexico, 2004
  Advertising Conversion for the State of New Mexico, 2005
  Klondike Trail product inventory (partner to Western Management Consultants) for Edmonton Airport.
  Whitehorse General Hospital Employee Study (2000, 2002, 2004, 2005)
  Created IMPACT – a syndicated study monitoring the impacts on travel after 9/11 (clients included Air Canada, Disney Canada, Las Vegas Convention and Visitors Bureau, plus others)
  Segmentation Study for Parks Canada’s G-8 Summit Legacy Study, 2004
  Yukon IT industry study for Yukon College, 2003
  Yukon Tourism Education Council Labour Force study, 2003
  Supplier for all research needs of the Yukon Air Access Study, 2003
  Re-analysis of CTC industry travel show data - for Wilderness Tourism Association Yukon, 2002
  Conducted the Rural Partnership – Agriculture Canada’s study of rural Yukoners priorities for 2001
  Project director on Outbound Canada (an annual tracking study of Canadian travel, in partnership with Conference Board of Canada’s Canadian Tourism Research Institute)
  Lead data collection supplier for several of D.K. Shifflet’s travel clients in the U.S., and for Western Management Consultants on several event economic impact measurement studies.
  Co-planner on KVA (Klondike Visitors Association) 1999 Marketing Plan
  On-going Quarterly Poll of Yukoners
  Developer and moderator for Tourism Yukon (Northern Tourism Partnership and Marketing Council)
  Questionnaire design and reporting for TTRA International 1998 membership survey
  Director for 1999 NWTel High Volume customer survey.
  Designed and conducted a major segmentation study for the Yukon Wilderness Tourism Association.
   

 

     

 

Page last updated: June 17/2010